Advocacy

We protect your business through extensive advocacy at the state and local level. As the voice of the Central Florida's lodging industry, CFHLA participates at all levels of government, ensuring our members’ interests are clearly represented and fervently pursued. In Florida, CFHLA actively advocates on behalf of the industry to the Florida Legislature, as well as the administrative and regulatory agencies in a continuous effort to protect our members’ rights and have a significant impact on positive public policy. Also, CFHLA has strong local partnerships with our regional destination marketing associations, to address various community-wide issues that may have a wider effect on the industry.

Additionally, CFHLA strives to increase our impact on public policy by establishing partnerships and participating in, business-friendly coalitions. CFHLA has enhanced our industry’s reach through strong relationships with local and state partners.

CFHLA’s Board of Directors sets the policies and priorities for the association under the guidance of the Governmental Affairs Committee and the support of CFHLA’s PAC and PC's. These policies and priorities are implemented by the CFHLA President/CEO and Government Affairs Manager.