Central Florida Hotel & Lodging Association
Welcome!
The Central Florida Hotel & Lodging Association is the largest regional hospitality association in the United States. The membership includes nearly 80% of the more than 129,500 hotel rooms throughout the Central Florida Region, and nearly 500 "supplier" organizations that do business with the hospitality and tourism industries.
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SEE THESE STEP BY STEP GUIDES TO REGISTER FOR CFHLA EVENTS
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March Member Spotlight
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CFHLA Honors Front Line Professionals at Golden Pineapple Awards
On Thursday, February 27th, CFHLA hosted our annual Golden Pineapple Awards dinner and celebration at the Orlando World Center Marriott.
Congratulations to all of our nominees and the 2025 Golden Pineapple Award Winners!
State of Hospitality & Tourism Explores Industry Trends
On Thursday, February 6, CFHLA partnered with CareerSource Central Florida and STR to host our second annual State of Hospitality & Tourism at the Caribe Royale Orlando.

March Lodging Member of the Month
Mark Cartotto
Complex Director of Security and Risk Management
Caribe Royale Orlando

March Allied Member of the Month
Christina Martinez
President
Simplefire
VIP Partners

Circle of Success

Wealth Management